Lidia Pashchuk

Pashchuk-new

Lidia is a full-time tutor in International Institute of Business, CIMA tutor (Enterprise Operations), certified tutor of Chartered Institute of Marketing (CIM, UK), academic leader of CIM programs in International Institute of Business.


Over 10 years of experience within the World Bank, international and Ukrainian local companies as marketer and project manager at the area of development and implementation of the projects on restructuring, reorganization of enterprises, strategic marketing, introduction of the products and trademarks into the market, market researches.


Author of more than 30 publications and manual on Marketing for Business Associations which was developed in the framework of the World Bank project.


Consultant of the World Bank, UNDP, FIABCI (international association of real estate professionals), international and Ukrainian companies. Lidia specializes at the area of marketing for non-profit organizations, business associations, on customer behavior and marketing management.


Master in marketing (2003).


In 2009 – Ph.D. in Economics, thesis "Formation of internal marketing system within the enterprise". Lidia has Professional Diploma in Marketing, Chartered Institute of Marketing.

 

Area of scientific interests: marketing, international marketing, internal marketing, international management, project management in marketing, marketing of services.


Courses delivered: Marketing, Marketing Management, International Management, Pricing, Mastering Metrics, Project Management in Marketing, International Business, Marketing Planning, Marketing of Services.

 

Working languages: English, Russian, Ukrainian.

 

E-mail: Lidia.Pashchuk@iib.com.ua

 

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