Diploma in Professional Marketing

British program Diploma in Professional Marketing from The Chartered Institute of Marketing (CIM).

 

For whom:

marketers, brand managers, product managers, marketing directors, communications managers, who are interested in getting an international standard education, building careers in international and national companies in Ukraine, as well as employment abroad.

The Diploma in Professional Marketing curriculum is aimed at educating marketing professionals with at least 2 years of experience in the field and working at the operational, supervisory and management levels, in other words, for those who wish to improve their knowledge and develop skills to succeed and increase their career potential in marketing.

 

Program format:

The structure of the program allows to combine job and learning and reach a new level of professionalism in 1 year.

Face-to-face intensive classes are held on weekends at the IIB campus.

The Diploma in Professional Marketing program consists of 3 modules of 50 classroom hours each. In addition, it is envisaged independent study of materials (about 300 hours).

You can start learning from any module. Please ask account managers about the starting date of every module.

 

The nearest start of the program is 20 September 2020 (module "Marketing & Digital Strategy").

 

Working language is English. Required level of English proficiency is upper-intermediate and higher.

 

Graduation Document: Diploma of The Chartered Institute of Marketing.

The Chartered Institute of Marketing gives Diploma to each student personally (or by mail sending, or at graduation ceremony in the UK).

In order to receive a diploma, the student must finish and successfully pass qualification work for each of the three modules of the program. If the student chooses to listen to only one of the three modules, he/she is awarded the Award (certificate equivalent) upon receiving a positive evaluation for the post-module qualification.

 

zareg

Викладачі програми:
- Alexander Katkov
- Lidia Pashchuk
- Lidia Morozova
- Iaroslav Gumeniuk
- And others

 

Program Content: 

Module «Marketing & Digital Strategy»

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

 

The module comprises three units of two learning outcomes each.

 

Unit 1. Situation Analysis:

1.1. Understand how to analyse an organisation’s current and future internal and external environments

1.2. Interpret relevant information and insights to recommend and inform strategic decision making

Indicative Content:arrows down

Unit 2. Planning:

2.1. Develop marketing objectives and strategy to deliver organisational objectives

2.2. Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives

Indicative Content:arrows down

Unit 3. Implementation and Control: 

3.1. Define the resources required to deliver the strategic marketing plan

3.2. Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement

Indicative Content: arrows down

Module «Resource Management»

This module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner.

Finally, you will gain the knowledge and skills to manage finances, which are essential in ensuring a return on the marketing investment, made within your organisation.

 

The module comprises three units of two learning outcomes each:

 

Unit 1. Managing People:

1.1. Develop and manage the marketing team

1.2. Know how to improve marketing performance through people

Indicative Content: arrows down

Unit 2. Marketing Resources: 

2.1. Assess the effectiveness of the current resource mix

2.2. Develop plans to improve marketing performance through an optimised resource mix

Indicative Content: arrows down

Unit 3. Marketing Financials:

3.1. Apply appropriate techniques to manage the marketing budget

3.2. Define ways of monitoring, evaluating and reporting the financial performance of marketing  

Indicative Content: arrows down

Module «Innovation in Marketing»  

This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.

 

The module comprises three units of two to three learning outcomes each.

 

Unit 1. Innovation: 

1.1. Understand how innovation and disruption are influencing organisational growth

1.2. Assess the key factors that facilitate innovation in organisations

Indicative Content:arrows down

Unit 2. Innovative Marketing:

2.1. Apply principles of innovation throughout the marketing function

2.2. Develop a business case for a marketing related innovation

Indicative Content:arrows down

Unit 3. Innovation in Action:

3.1. Understand the activities required for the implementation of innovative marketing

3.2. Develop a plan for the communication of innovation

Indicative Content:arrows down


Tuition fee:

Full cost of the program Diploma in Professional Marketing (3 modules) without discount is = 1000 pounds + 110 900 UAH.

Attention! The conditions of early bird registration are available:

- знижка - UAH 8000 till 15.04.2020

- знижка - UAH 5000 till 15.07.2020

A registration fee of UAH 5000 (included in the course fee) is paid after the contract is signed. Payment of the remaining amount is made in equal installments, and is carried out according to the schedule agreed by the contract (monthly installments), in UAH at the NBU rate on the day of payment.

The cost of one module of the program is 480 pounds + 40 000 UAH.

 

The cost of the program includes:

  • CIM study texts
  • CIM membership registration
  • registration for 3 sessions
  • lecture classes
  • handouts
  • individual consultations with tutors
  • coffee breaks

 

zareg

 

Entry requirements:

  • Bachelor's, Master's Degree, preferably in Economics
  • experience in marketing for at least 2 years minimum
  • level of English proficiency is upper-intermediate and higher.

 

Admission procedure:

  • Introductory Online Marketing Test in English (60 min)
  • Introductory English Proficiency Test (20 min)
  • Interview
  • Signing the contract
  • Payment of the registration fee

Application package: arrows down

 

Alumni reviews

 

Customer Service Department (for questions regarding applying for the program):

tel. 0445850033

mob. 0675248949 (viber)

e-mail: sales@iib.com.ua