Diploma in Professional Marketing

Who is it for?

The Diploma in Professional Marketing is aimed at marketers working in an operational, supervisory or management roles, who want to develop their marketing knowledge and skills across a range of areas.

It is suitable for department marketers, functional marketers, product/ brand managers, account managers, business development managers, and others, who interested in professional education based on international standards, building a career in international and national firms in Ukraine, as well as job placement abroad.


Qualification structure:

Module Strategic Marketing:

  • efficient strategic marketing planning in different business sectors
  • marketing audit: stages and techniques
  • implementation of marketing plans within limited resources
  • monitoring and measurement of marketing plans for continuous improvement

Module Mastering Metrics:

  • measurement of the effectiveness of marketing activities: metrics and analytics
  • various analytic tools and techniques for marketing insight and measurement of marketing performance
  • different measurement techniques across a range of market contexts

Модуль Digital Strategy

  • key emerging themes within the digital marketing environment
  • planning of digital marketing activities in order to acquire, convert and retain customers
  • optimisation of key communication channels and content for ensuring effectiveness of digital marketing activities

Study mode

Qualification structure allows combining study and workand achieving a new level of professionalism in just 1 year
Intensive face-to-face classes are held on weekends.

Qualification Diploma in Professional Marketing consists of 3 modules. Each module will take 50 hours of guided (in-class) learning and 130-150 hours of notional learning (self study).

Education can start in any module. Please ask account managers about the starting date of every module.

Working language is English. Required level of English proficiency is upper-intermediate and higher.

After successful completion of the qualification you will obtain a worldwide recognized diploma of the Chartered Institute of Marketing.



Tuition fee

The full cost of program Diploma in Professional Marketing (3 modules) fee without a discount is 1000 GBP and 102 900 UAH.

One module costs 420 GBP and 37 000 UAH.


In the case of training only one module must also pay the registration fee for annual membership in CIM - 60 GBP.




The tuition fee includes:

  • CIM study texts
  • registration for 3 assessment sessions
  • administrative support
  • guided (in-class) learning
  • handouts
  • individual consultations with tutors
  • coffee break


Additionally, 40 GBP are paid to the British Council Ukraine for Strategic Marketing examination administration.

All payments are made in UAH at the NBU exchange rate on the day of payment.  Please note that tuition fees may be paid in instalments.


Entry requirements

Minimum educational and professional background:

  • Bachelor’s, Specialist’s or Master's Degree preferably in Economics
  • at least 2 years of  marketing or sales experience
  • required level of English proficiency is upper-intermediate and higher.

Admission procedure:

  • Diagnostic test in Marketing in English (1 hour)
  • Assessment test to determine the level of English proficiency (20 min.)
  • Interview
  • Signing of a contract

Application package:


  • Copy of diploma(s)
  • Ukrainian citizen passport (copy) and Personal tax reference number (copy)
  • Filled application form
  • Copy of the international passport
  • Motivation letter in Ukrainian or Russian (500 words)
  • Detailed CV in English
  • A letter of recommendation in English, which describes professional experience in marketing, from an employer or colleague
  • Two photos (printed and electronic version)



Students' Reviews 


Module "Mastering Metrics" starts on 21th December 2019.


Customer Service Department (for questions regarding applying for the program):

tel. 0445850033

mob. 0675248949

viber: 0675248949

e-mail: sales@iib.com.ua