2012-07-03

The workshop on the subject "Managing in Creative Economy"

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The workshop on the subject "Managing in Creative Economy"

 

On July 3rd, 17.00-20.00

the workshop on the subject "Managing in Creative Economy" will be held at the International Institute of Business. The quest speaker of IIB is professor ROBERT D. AUSTIN, dean of the faculty of business administration, New Brunswick University, Canada.

During the workshop Professor Austin will share with the participants his vision on why, since the advent of the Industrial Revolution, managers have improved business outcomes by improving reliability and efficiency. The management principles, processes, and practices derived during this time have been very successful in creating societal wealth and raising the standard of living around the world. More recently, a variety of factors, including technological advance, globalization of labor markets, and the rise of knowledge/experience economies have directed attention to a different set of principles, processes, and practices: those that lead to "creative" outcomes. Creative firms" produce value, not by generating similar outputs efficiently, but by generating novel outputs more valuable than their predecessors. This interactive session in a workshop format examines the nature of work and management that can consistently produce valuable creative outcomes. We’ll consider cases across industries and organizations, and discuss an emergent set of practices common in creative companies.

 

 

The workshop participants will have a possibility to talk to the guest and discuss the questions they will be interested in. At the end of the workshop the informal communication will be continued during the business cocktail.

 

Working language – English

Free entrance

Registration by e-mail: mba@iib.com.ua or by phone (044) 585 00 33 (int.139)

Contact person: Nataliya Rovinskaya

 

About the guest speaker

ROBERT D. AUSTIN is dean of the faculty of business administration in the New Brunswick University, Canada. Before joining UNB, professor Austin held the chair in Management of Innovation and Creativity at Copenhagen Business School, where he also served as Associate Dean for MBA programs and as CEO of the CBS-SIMI Executive Foundation (which delivers non-degree executive education). Before that he was an Associate Professor of Technology and Operations Management at the Harvard Business School. Since 2001, he has chaired or co-chaired the executive program for Chief Information Officers at Harvard Business School, and he is currently a member of the international jury for the CIO 100 Awards. He’s been a practicing manager at Ford Motor Company, and served as chief operations executive for new business incubated by a major tech company. He got his Ph. D. degree at Carnegie Mellon University, USA.

His research interests are in innovation, information technology management, and performance management. Prof. Robert Austin is also an author of more than 50 published cases, several books, and two online simulation/tutorial products. His publications have appeared in top journals such as Harvard Business Review, Information Systems Research, Management Science, MIT Sloan Management Review, Organization Science, and the Wall Street Journal.

 

 

 

 

 

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