2010-10-06

The myth of metrics and multipliers in PR evaluation

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Dear colleagues,

We invite you to take part in the IIB PR Club event "Evening with Paul Noble, FCIPR, Сhief examiner of the CIPR’s Advanced Certificate and CIPR Approved Trainer", which is going to take place on Wednesday, 6, October, 17:30 at International Institute of Business, Conference Hall, room 201, 8-A, Brest-Lytovskyi Highway.

 

Especially for IIB-CIPR community which consists of tutors, students, alumni and potential candidates of CIPR programs at IIB, Paul Noble, FCIPR will be lecturing on the topic:

"The myth of metrics and multipliers in PR evaluation"

You will have an exclusive opportunity to communicate directly with Paul Noble and comment on the discussion. And of course you are more than welcome to ask questions and share your point of you with CIPR programs students, alumni and tutors, the participants of the IIB PR Club.

IIB-CIPR Team believes that the IIB Evening with Paul Noble and CIPR Programs Tutors will be very interesting and immensely useful for all participants of the event; we are certain that all participants of PR Club can receive new information and get ideas about most recent tendencies in PR industry in the UK and Europe and exchange the views on current state of PR industry in Ukraine.

Working language of the meeting is English.

Please register your attendance at seminars@iib.com.ua or cipr@iib.com.ua

Contact Lidiya Pashchuk tel: 585 0033

Participation fee is 150 UAH

For IIB CIPR students, graduates and alumni participation fee for is 100 UAH

Meeting with Paul Noble, FCIPR,

Сhief examiner of the CIPR’s Advanced Certificate and CIPR Approved Trainer

Detailed program can be found here:

Program

WHEN?

IIB PR Club event "Evening with Paul Noble, FCIPR"

6 October 2010, at 17.30

Registration of attendees start at 17.00

WHERE? IIB, Conference Hall, 2nd floor, room 201, 8-A, Brest-Lytovskyi Highway

Event

17.30-19.00

Greeting of participants and Introduction by Myroslaw Kohut, MCIPR,

Academic Chair,CIPR Programs International Institute of Business,

Managing Director Romyr & Associates Ukraine

Presentation "The myth of metrics and multipliers in PR evaluation" by Paul Noble, FCIPR, Сhief examiner of the CIPR’s Advanced Certificate and CIPR Approved Trainer

A&Q session

REGISTRATION:

19.00-20.00

Networking and socializing

Cocktail party

Please confirm your attendance at seminars @ iib.com.ua by 5 October, 19:00.

Information about PR Club Guest Speaker - Paul Noble, FCIPR

Paul Noble is an independent public relations trainer, consultant, academic, mentor and speaker/facilitator. He a CIPR-approved trainer and e-learning specialist, provides management support to growing PR consultancies, and is chief examiner of the CIPR’s Advanced Certificate. He has 30 year’s experience in senior consultancy, in-house and academic environments.

Paul has set up his own PR consultancy, managed a large corporate communications department, and ran the PR degree at Bournemouth University. He is a Fellow of the CIPR and an assessor for the CIPR’s Chartered Practitioner scheme. With Dr Tom Watson, Paul is the author of Evaluating Public Relations (2nd edition published in 2007).