Participants actively discussed a number of current questions: from material and technical support of the distant education to the role of social networks in promotion and academic programs’ image creation. Presentations "Internet and social media as business environment development factor" by Yaroslav Azhnyuk, director of non-government organization "Internet initiatives", and "Internet for business" by Kateryna Kholodylo from HOSHVA PR agency sparked a lively discussion; these presentations were dedicated to the availability and specific character of resources, developed on the principle of Web 2.0, role of blogs and professional communities in the modern business environment.
In her turn, Kateryna Velychko, shared with experience of academic programs’ promotion through professional networks with participants, and told about advantages of interactive communications over traditional media, and gave practical recommendations on increasing effectiveness of program manager’s work using up-to-date Internet-resources.
