2008-03-04

On March 3rd, 2008, the project „PR-Ukraine. Growth in PR" was launched with assistance of the International Institute of Business

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On March 3rd, 2008, the project „PR-Ukraine. Growth in PR" was launched with assistance of the International Institute of Business

 

On March 3rd, 2008 in the premises of the International Institute of Business took place a launch of the project "PR-Ukraine. Growth in PR" initiated by the youth organization AIESEC and focused on the strategic improvement of PR quality in Ukraine by means of the foreign experience involvement and education of new generation of PR professionals.

The International Institute of Business, Chartered Institute of Public Relations (CIPR) accredited study center in Ukraine, have supported youth initiative and acted as a promoting partner of the project.

 

During one month within integrated educational program 80 participants will attend 12 master-classes and will take part in 4 case-competitions which are to be held by the best Ukrainian professionals in PR sphere; among them - the Ukrainian Association of Public Relations (UAPR) President Yaryna Klyuchkovska (Nords PR), the Vice-President of the PR-League Denis Bohush (Bohush communications), Oksana Hoshva (Hoshva PR), representatives of leading PR agencies, such as Provid BBDO and Imageland.

The press conferences in the International Institute of Business conference hall will become the final stage of the project, results of the educational program "PR-Ukraine. Growth in PR" are to be summed up there, the subject area prospects of PR-education in Ukraine will be discussed and also the special event for partners of the project – forum "The yield of the PR-peppers".

 

 

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