On July 21 IIB hosted international conference "Integrated Marketing. Who’s Responsible for the Outcome?". Natalia Pisarenko, Director of the Marketing Innovations Center at IIB and Managing Partner of the MDN Group consulting company initiated this Conference.
How to manage the confrontation between marketing and sales and how to make the potential conflict an effective tool of business development was discussed at this Conference. Marketing Directors and CEOs of leading Ukrainian and Russian companies participated in the discussion as well as shared their successful experience.
Brest-Litovskiy highway, 8a
Kiev, 03179
tel.: 0445850033
mob.: 0675248949
