The aim: to shape a professional community of marketing specialists by passing on the knowledge from highly qualified experts from leading business and marketing schools in Ukraine.The main principles of the School’s activity:
Marketing course is integrated and consists of several classes;
Participants shall be nominated by EBA member companies where they work in a PR and/or marketing department;
The EBA PR & Marketing School Board will make a decision regarding participation in the program;
Participants will receive certificates of completion from the EBA PR & Marketing School after finishing the program.
The school’s boardfunctions are:
to select participants and invite speakers for the School’s sessions;
to decline the applicants whose profile does not meet the minimum requirements;
to request that participants write a letter describing their motivation to enroll.
Participants’ Requirements:
To be employed by an EBA member company;
To have the experience in marketing;
To have a desire to develop professional skills;
To be able to implement knowledge in practice within your company.
Speakers’ Requirements:
More than five years’ PR and marketing experience;
The desire to share knowledge and educate;
Possess one or more marketing tools and be able to train others to use them;
The ability to share information on the subject with participants and answer questions.
Schedule of sessions
Place: EBA office
Date of the start: 1st of June
Time: 9:00-16:00
Topics:
- Marketing planning;
- Marketing research;
- Marketing services/ B2B marketing;
- Pricing features;
- Brand positioning;
- Effective communications in PR;
- Finance in marketing.
The participation fee is 1500 UAH.
Don’t miss your chance!
EBA School Partner:
