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3 ноября 2012 года в Международном Институте Бизнеса началось обучение на программе CIPR Advanced Certificate (the Chartered Institute of Public Relations, UK).

Программу открыли Сергей Илуца и Мартин Нанн - ведущие специалисты отрасли, представители компании Whites Communication, сертифицированные тренеры СIPR.

Обучение на программах CIPR даёт возможность PR-практикам значительно обогатить свои знания и быть вне конкуренции, улучшить процесс принятия решений и эффективность работы, а также внести в организацию разительные изменения путем использования новой информации и идей.

По отзывам выпускников, программа CIPR способствует получению системных знаний, расширению профессиональных возможностей, повышению профессиональной самооценки и карьерному росту.

Chartered Institute Public Relations (CIPR) – ведущая ассоциация образовательных программ для специалистов в сфере PR. Имея более чем 9500 членов - представителей всех направлений Public Relations, CIPR, основанный в 1948 г., является самым большим институтом PR в Европе.

МИБ является первым и единственным в Украине аккредитованным учебным центром Чартерного Института по Связям с Общественностью и c 2005 года реализует 2 программы CIPR: CIPR Advanced Certificate и CIPR Diploma, одну из которых можно выбирать в зависимости от Вашей квалификации и имеющегося профессионального опыта.

Среди студентов новой группы топ-менеджеры, PR-менеджеры, менеджеры корпоративных коммуникаций, представители таких компаний, как "Fulbright Program in Ukraine", PR агентство "Clever Group", ’NIKO Management’ Corporation, "Kyivstar", и других ведущих украинских и международных компаний.

Мы уверены, что обучение значительно повысит эффективность работы и профессионализм новых студентов программы, позволит добиться замечательных успехов и даст возможность капитализировать себя на рынке труда.

С пожеланиями удачи,
департамент академических программ МИБа!

Dear Ladies and Gentlemen,

This research is focused on better understanding of leader’s portrait in modern Ukrainian business. Obtained results will be implemented into unique programs for talents nurture and development in business organizations, which will give opportunity for Ukrainian companies to find ways for perfect management.

Your opinion is of great importance for us.

Thank you for cooperation with us!

http://opinion.iib.com.ua/leadership/research.php

аудитория № 404 площадь – 42 м2 Вместительность: со столами до 15 человек.
аудитория № 302 площадь – 84 м2 Вместительность: со столами до 35 человек.
аудитория № 103 площадь – 45 м2 компьютерный зал Вместительность: со столами до 20 человек.
аудитория № 201 площадь – 276 м2 Вместительность: со стульями театром до 180 человек.
аудитория № 101 площадь – 135 м2 Вместительность: со столами до 70 человек; со стульями театром до 100 человек
аудитория № 202 площадь – 85 м2 Вместительность: со столами до 45 человек; со стульями театром до 65 человек.
аудитория № 208 площадь – 53 м2 Вместительность: со столами до 24 человек; со стульями театром до 45 человек.
аудитория № 102 площадь – 50 м2 Вместительность: со столами до 27 человек; со стульями театром до 40 человек.
аудитория № 104 площадь – 48 м2 Вместительность: со столами до 25 человек; со стульями театром до 40 человек.
аудитория № 306 площадь – 80 м2 Вместительность: со столами до 27 человек; со стульями театром до 60 человек.
аудитория № 305 площадь – 82 м2 компьютерный зал Вместительность: со столами до 27 человек.
аудитория № 507 площадь – 35 м2 Вместительность: со столами до 18 человек; со стульями театром до 30 человек.

Дополнительные услуги:

• Кофе-брейк

• Бизнес-ланч

Дополнительное оборудование:

При необходимости предоставляется проекционное, аудио-видео оборудование, флип-чарты, маркеры.

Один день считается с 9.00 до 18.00 часов. Минимальное время аренды - от одного часа.

Цены договорные.

Будем рады сотрудничеству! 

   График движения служебного автобуса 

 Декабрь

* - белый Fiat Doblo

Applicants are requested to satisfy at least one of the following:

• hold an Advanced Certificate of CIPR

If you are not a holder of CIPR Advanced Certificate qualification, you will pass the Diploma level entry test and meet one of the following requirements:

• hold a relevant specialist of Master Degree (linguistics, journalist, marketing, management, or communications), 1 year of experience in PR.

• hold an irrelevant degree, have 4 years of experience in PR

• hold post-graduate professional qualification in a related discipline (e.g. CIM Diploma), have one year’s relevant full-time employment in public relations or related environment

To apply for the CIPR Course you will make a following:

Step 1

Provide the CIPR Accredited Centre in IIB with the following documents:

1. copy of your CIPR Advanced Certificate (if you have one)

2. copy of your higher education diploma

3. copy of your evidence of English knowledge (if you have one)

4. copy of your passport

5. wide CV

6. recommendation letter from your employer or colleague, describing your professional experience in PR

7. 2 photos (hard copy and electronic variant)

Step 2

If you are not a holder of an Advanced Certificate Qualification, you will pass the entry level test with the Academic Committee. The dates of the entry tests for the Diploma Level you can learn at the IIB (please see Contact Information).

If you do not pass the Diploma entry tests, you can register for the Advanced Certificate interview. The information how to register for the entry interviews on the Advanced Certificate level, see Advanced Certificate Entry Requirements.

Upon completion of all application procedures, CIPR students will register online their membership and students status - Global Affiliate Membership. There is a possibility to order books on-line. The IIB will provide with all necessary information on how to purchase the books on-line and registration on-line.

Applicants for the Advanced Certificate in Public Relations course have to be at least 21 years old and hold any bachelor degree and preferably, but not necessary 1 year of experience in PR, marketing or journalism.

The course

The Diploma level is for more experienced professionals that successfully gained Advanced Certificate qualification. The course provides an understanding of the strategic roles and functions of the public relations manager. Students will appreciate the practice of public relations as a management function and be encouraged to analyze critically. The Diploma provides public relations practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals.

Students examine case studies and will be given the opportunity to discuss them with practitioners in workshops and by reference to recommended texts for more theoretical analysis. Students build case studies and find evidence for practical examples from a wide range of daily newspapers, the broadcast media, magazines, journals and specialist publications. They also create a diary of their professional development which they can carry forward throughout their working lives.

Assessment and quality assurance

Assessments (Critical Reasoning Test (CRT), Planning Assignment, and Diploma Project) are moderated by a board of examiners in Great Britain, comprising PR practitioners and academics. After passing the three assignments the candidates are awarded with the international qualification.

Syllabus

Semester One

Unit 2.1 PR Theory and Practice

1. Context and definitions of PR, the role of PR in society.

2. Theoretical approaches.

3. Public relations as a management function.

4. Reputation management.

5. Professionalism, ethics and regulation.

6. Corporate social responsibility and stakeholder theory.

7. Issues and crisis management.

Study Methods: Practical workshops with specialist practitioners, case studies, seminars.

Assessment: Critical Reasoning Test (CRT) consist of four test questions, you have to attempt two. Undertaken under timed conditions: 5 weeks (5000 words)

Semester Two

Unit 2.2 PR Planning and Management

1. Role of research in PR planning.

2. Planning process.

3. Prioritising and targeting publics.

Study Methods: Practical workshops enabling students to research and plan campaigns.

Assessment: Planning Assignment involving the planning and evaluation of a campaign strategy, based on a case study.( 5,000 words).

Semester Three

Unit 2.3 PERSONAL SKILLS AND DEVELOPMENT

Candidates will draw on an appropriate syllabus area covered in Unit 2.1 or 2.2 through negotiation with their teaching centre. The selected topic should reflect a complex and specialised area of knowledge and/or skills and offer the candidate the opportunity to investigate and demonstrate expertise in advanced technical, professional or research skills.

Study Methods: Principles of research seminar: comparing qualitative and quantitative, primary and secondary research methods; examination of questionnaire design; self directed learning; tutor support available for two meetings; recommended texts.

Assessment: The Final Project – a reflective learning assignment. The Project takes the form of a reflective learning assignment. Its aim is to enable you to bring together both your practical experience and the theoretical material you have learned on the course to address a problem, investigate a question or gain a detailed insight into an area of public relations which particularly interests you. (6,000 words)

The course

The Advanced Certificate level involves investigating case studies in workshops with visiting practitioners and reading recommended texts. Students will also be expected to draw on information to build case studies, and find evidence for practical examples from a wide range of print and electronic media.

Assessment and quality assurance

Assessments (Critical Reasoning Test (CRT), Planning Assignment, and Critique) will be moderated nationally by a board of examiners in Great Britain, comprising PR practitioners and academics. After passing the three assignments the candidates are awarded with the international qualification.

Syllabus

Semester One

Unit 1.1 Managing PR

Definitions and discussions about differing opinions of PR

1. PR and its contemporary profile as a discipline:

2. History and development of the practice and how it is evolving:

3. Codes of practice and regulation:

4. Distinctiveness, differences and relationship to other communication areas such as advertising and marketing (including direct marketing, CRM, sales promotion):

5. Business, political and social context:

6. Systems theory:

7. Basic communication theories:

8. Current and evolving business models:

Study Methods: Case histories, seminars, workshops, visiting practitioners, recommended texts.

Assessment: Critical Reasoning Test (CRT) consist of four test questions, you have to attempt two. Undertaken under timed conditions (two weeks), 3,000 words.

Semester Two

Unit 1.2 PR in action

1. Writing skills

2. Media relations

3. Visual awareness

4. Event management

5. Internal communications

Study Methods: Practical skills development workshops

Assessment: Planning Assignment – a professional document relating to a given case study (3000 words).

Semester Three

Unit 1.3 Professional development

Unit 1.3 will enable learners to:

1. Critically review, consolidate and extend the existing PR body of knowledge

2. Employ highly specialised technical or scholastic skills across an area of study

3. Critically evaluate new information, concepts and evidence from a range of sources

4. Generate ideas through the analysis of information and concepts at an abstract level

Accept responsibility and accountably for determining and achieving personal development outcomes

Study Methods: Lecture/workshop supported by personal tutor contact to develop individual research topic.

Assessment: Critique. Students will be required to select, and agree with their tutor an area of investigation. Students must determine the focus of the investigation and review existing knowledge, including published literature, from all relevant areas (3,000-words)

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Программы MBA:

Executive MBA; General MBA; International MBA; Ukrainian МВА.

Международные квалификации:

-CIM (Маркетинг)

-REFA (Управление производством)

Программы национальных профессиональных квалификаций:

-Оценка имущества

-Арбитражное управление

-Девелопмент недвижимости, управление недвижимостью

-Краткосрочное и корпоративное обучение

Корпоративное обучение

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