2011-11-15

Marketing club: "Consumers’ Preference Modeling – from simple to the complex"

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Dear students and alumni,

How can one properly describe consumer preferences, considering that there are many godds and services as well as personal tastes?

Learn about it by attending the marketing club: "Consumers’ Preference Modeling – from simple to the complex". This event is organized by Career Development Center in conjunction with Alumni Association in IIB-Ukraine on 15 November 2011 at 10.00 a.m. in the International Institute of Business, at Brest-Litovskyi highway, 8A, Kyiv, Ukraine, 03179. (download program)

All interested to attend the club are welcome to register till Monday, 14 November 2011 (3 p.m.).

More in this category: « The Open MBA Club on the topic "Management of value creation: how to understand and to maintain the client" Marketing club: "Specifics of conducting marketing researches in B2B and B2C sectors" »