The International Institute of Business is running the program "Improving the effectiveness of managing the branch network of a bank" for managers and deputy-managers of the branches of PC "Ukreximbank".
The fundamental aims of the program are to provide management with a holistic understanding of the branch network and the tasks and strategic direction of developing a sales system.
Natalya Pisarenko, director of the IIB Centre for Marketing Innovation and Irina Ulyanova, IIB visiting professor, familiarized students with the instruments and technologies in the sphere of strategic and operational management in the process of executing the professional functions of management of the corporate and retail sectors of a company at different levels of management.
Over the period 20th September to 14th December 2008, more than 70 of the banks staff will attend the program.
Appendage: PC "The State Export-Import Bank of Ukraine" is the only credit-financial establishment with 100% state capital. "Ukreximbank" is owned by a group of important Ukrainian banks, having branches in all the country’s regions and large industrial towns. According to the results of research conducted by the Standard & Poor’s, the international ratings agency, and the Agency for Financial Initiatives, "Ukreximbank", for the second year running, was acknowledged as being the most transparent bank in Ukraine.
