IIB is the Ukraine’s first business school which recognized PR as a profession and assists in implementation of the international standards and best practices in the domestic PR industry. In 2004 IIB started Accredited CIPR Training Centre. Scholarship award is pronounced contribution into domestic PR industry development and promotion of the international standards and best practices both into profession and country’s information framework.
Dr. Alexander Mertens, IIB’s President and Tony Bradley, CIPR President awarded Arina Natovska, PRP Ukraine company representative (winner of the "Most Effective PR Campain" category) with the prize.
More than 200 PR professionals from Ukraine and abroad took part in the Congress. The event was organized and conducted by the Ukrainian Association of Public Relations (UAPR) Co-founded by IIB. The Congress was supported by the Chartered Institute of Public Relations (CIPR) and International Communications Consultancy Organization (ICCO) as well as Ministry of Foreign Affairs of Ukraine.
